NOTHING
CHANGES IF...
Faux Clothing Brand Design
NCI: a fictional (faux) brand I created, it stands for “Nothing Changes, IF Nothing Changes” – a quote I found that really resonated with me. I used this phrase as the center of the brand identity, curating a Progressive, Inclusive & Active lifestyle company.
To reflect this, I used a balanced color palate, half being bright rainbow colors and the other half being black & white to show the “inclusivity” of all genders and races. Then I used images of people in sports environments to portray an “active” lifestyle, and the infinity/circle logos represents the “progressive” mindset of always moving forward. I used a combination of Ai & Placeit.net to design the brand. The logo’s were made in Ai and I used Placeit.net to access photography mock-ups & curate a full brand identity.
