ENATA EYEWEAR
Product Catalog & Merchandise Design
This was an exceptionally fun project completed while obtaining my Digital Arts degree. Our prompt was to create an original logo for a Hawaiian sunglass company and a product catalog. We were supplied the product images and responsibly for making a realistic looking catalog.
Inspired by Hawaiian tribal art, I curated this product catalog using traditional symbols from the culture. Each symbol had its own unique meaning and corresponding color. I chose to go with bright, youthful colors reflecting the rainbow and young surf culture. In addition to the catalog, I created apparel merchandise geared towards young, active adults.
